How Crowdfunding Works

The University of Leeds Crowdfunding platform is helping students to make the most of their time at Leeds. Supporters help fund projects. To help this process along, Creators offer rewards for donations. Funds only change hands when a project achieves its minimum needed.

For more information on the sponsorship process for both Supporters and Creators, please visit our About section.

Who can be a Creator?

The University of Leeds platform has been created for students so the Creator must be a currently registered student at the University of Leeds.

Why might alumni support projects?

Most alumni had close attachment to clubs and societies during their time at university or felt very strongly about their subject of study. They are keen to help and support their old establishments, especially when Creators offer them rewards which help them to reconnect.

How much can Creators raise for projects?

University of Leeds Crowdfunding can support all sorts of projects. There really isn't a minimum or maximum limit: creators can raise funds for projects of any size they wish - whether that's £100 or £100,000, University of Leeds Crowdfunding can help!

What is all-or-nothing funding?

All-or-nothing funding means that unless your project has achieved its minimum fundraising target by its fundraising deadline, no donations or rewards change hands. So, if a Creator promises to complete a project that needs at least £1,000 it would be hard for them to do if they only raise half their minimum!

Assuming you reach your minimum target by your fundraising deadline, we will process your pledges. In order to arrange payment, please contact us after your completion date. If we don’t hear from you, we will get in touch with you.

What are 'Evergreen' projects?

Evergreen projects allow alumni and other supporters of the University of Leeds to give to wider fundraising initiatives such as student scholarships. Because these are projects which never end, our supporters can make their donations at any time, helping to provide even more funding to key campaigns. All Evergreen projects are coordinated centrally through the Alumni & Development team.

Account Settings

What email address should I use?

So we know you are a current University of Leeds student you must use your University email address to create your account.

Can I change my profile name?

Make sure you're logged in, go to 'account', and click on the 'edit profile' button.

I forgot my password. How can I log in?

D'oh! You can reset your password by clicking the 'reset your password' link on the login page. You will be sent an email which contains a link to gain access to your account.

How do I delete my account?

Contact us using our contact form! We'll miss you!

Can I change my email notification settings?

You will only receive emails about projects which you are following. To stop receiving these, go to the project page and click 'Follow' - when the pink heart is absent you won't receive email updates. If you no longer wish to receive our newsletter, click on 'Unsubscribe' at the bottom of any newsletter.

Hubbub - the power behind this platform

Who is the team behind Hubbub?

An important question. If you can't be bothered to do a Google search or read through court orders, you can learn a little about us at our team page.

Can I find Hubbub elsewhere on the web?

We like Facebook and we also Tweet occasionally too!

Does Hubbub have a blog?

Indeed we do. Our blog is full of advice on crowdfunding, success stories and Hubbub news.

Starting your project

Can I be a Creator?

Are you a currently registered student at the University of Leeds? Yes? Then you can be a Creator and post projects!

What types of project can I post?

Are you running a sports club in dire need of some new equipment? Are you part of a drama society hunting for some costumes or a proper location for a production?

Projects can be pretty much anything! But Leeds students must be the main beneficiary.

A few rules do apply and you can see these in the Leeds Crowdfunding Guidelines.

I just need general sponsorship to cover my society's costs for the year. Is this a project?

Just seeking funds doesn't really constitute a project. However, that doesn't mean you can't turn it into one. Think about how you could break these funds down for potential supporters. How will you spend the funds? What will they allow you to do? Over what period will the funds be used?

For advice on how to create an awesome project visit Hubbub Academy.

Are a minimum needed, funding target and completion date required?

Yes! A minimum needed, funding target and completion date are all required. For advice on selecting your funding target and completion date, please visit Hubbub Academy.

If your project achieved its minimum we will process your pledges. If your project is run by or for a club or society affiliated with Leeds University Union, the funds will be transferred to your society’s account by LUU.

You can find out more about how we collect donations and transfer these to Project Creators under ‘Transfer of Funds’ in our FAQs.


Are rewards required?

Yes! We've found that offering a reward for a donation helps Sponsors to engage with your project and encourages donations. The better your rewards, the more likely you are to reach your funding target. But remember, you only need to deliver your rewards if your project reaches its minimum needed and after you have received your funding. This means that the funds you receive will cover the cost of rewards.

For advice on choosing rewards, check out our Rewards Guide.

Who creates the rewards?

You, the Creator, create the rewards. The better they are the more likely you are to get donations. However, the cost and number of the rewards is also controlled by you, so do consider this when choosing them.

What can be offered?

We leave this largely to you. Rewards are typically items connected to the project itself – a photo of your team, a limited edition of the magazine, a shout out on your social media account. Then there are various forms of accreditation reward ranging from a mention on your website or in your magazine to naming something after a supporter. Anything that seeks to build a relationship with your donors is a great approach.

Rewards must be delivered via email.

For advice on choosing rewards, check out our Rewards Guide.

What cannot be offered?

No alcohol, drugs or pornography please! Investment, loan solicitations and coupons or discounts on future goods are also forbidden. We don't want you to get locked up! Offering raffle tickets, lotteries and sweepstakes is illegal in some countries. In the UK, you must notify your local authority if you are ever planning to sell tickets for this type of event publicly.

Can I limit the quantity of a reward?

Yes. When you add a reward to your proposal, you will be asked to specify whether it is in limited supply and, if so, how many you are able to provide.

How can I get Supporters' information to give them their rewards?

We will collect all of the information you need and will make it available to you after your completion date if your project is successful. This data will be made available in line with current data protection guidelines.

Why doesn't the number of Supporters match the number of rewards?

Supporters have the option of selecting a reward beneath their donation level or to select no reward at all.

After Submission

What happens after I submit my project?

For advice on how to promote you project, you can visit the Promotion section of Hubbub Academy.

They also have some great advice and checklists in their Promotions Guide.

Can I edit my project after submitting?

Sorry! Apart from us needing to keep reviewing amended proposals, we feel this allows too much room for Creators to change the deal after donations have been made.

However, you can add updates to your project once published so that your supporters can keep track of the latest developments.

Can I change my minimum, funding goal or completion date after submitting?

No. It is not permitted to edit your project after submission.

Can I edit my project after funding is completed?

No, otherwise Creators would be able to raise money donated for one purpose and then spend it on something different. This isn't fair on your supporters.

How many projects can I post at the same time?

As many as you want. We impose no limit though it might be in your interest to keep the number of live projects low. This prevents you exhausting your networks of potential supporters. Supporters are unlikely to donate several times to the same person or society in a short space of time. Even if they do, their donations will be far smaller when shared between multiple projects, meaning that maybe none of your projects get funded!

Can I split funding for one project into several projects?

Yes. The advantage of doing this is that people might be more interested in one aspect of your plans than another and, in doing so, you're giving them the freedom to choose where to put their money. The disadvantages are outlined above. You must also remember that if you earn funding for one aspect of the project, but not the others, you are still obliged to complete the successfully funded project.

Can I share my project with friends before I submit?

Yes. In the sense that you will be able to discuss what you're doing with people online and via word of mouth. However, you will not be able to send people a link to your project in draft mode (though screenshots are possible). In order for other people to view your project prior to it going live, you will need to log in to your account and demo the project in preview mode.

Can I cancel my project?

You can cancel a project by informing us using our contact form. We will notify your supporters.

Can I retry if unsuccessful?

Yes. If you didn't reach your minimum, you can re-submit your project as many times as you like. However, we recommend that you make some alterations. Think about why you weren't successful last time. Would a different funding target or completion date help?

You can view advice on setting these in Hubbub Academy.

What happens if funding is completed before the completion date?

Nothing! There isn't an option to end a project early. Donations are only collected at the completion date. We allow Sponsors to continue donating even after your target has been reached, so you could even generate more. We have found that projects offering great rewards have managed to achieve many times their funding target!

Can I raise more than my minimum needed?

Yes. Your minimum needed is the minimum you need with which to carry out your project.

How many Creators can I have on my project?

There can only be one Creator account per project, but you should definitely get help from your friends and other society, club, group or department members to help create and promote it.

Can I pledge to my own project?

Sadly no. Credit card rules do not allow Creators to make a payment to themselves. This prevents individuals from attempting to obtain a cash advance. Please don't try it - not even from another account. Stripe may suspend your account, but may not tell you until after the project completion date. This will mean losing all of your Supporters' donations!

Where can I find supporters?

Finding potential supporters is vital if you are to achieve your funding target. For advice on how to promote you project, please visit the Promotion section of Hubbub Academy.


Does it cost anything to post on the University of Leeds Crowdfunding platform?

No. Not a penny. The University of Leeds pays for the platform and currently will also cover the processing fees for payments so 100% of the donations and any associated Gift Aid will be applied when a project is successfully funded.

Project Media

Do I have to make a video?

No, but a video is highly recommended as it greatly improves your chances of achieving your funding target.

Can I add a video later?

No. You can't edit a project after submitting it.

Any advice on what makes a great video?

Hop on over to the Video section of Hubbub Academy for advice on how to put a great video together.

What types of video can I use?

Hubbub accepts Vimeo and YouTube videos.

How large can my video's file size be?

Hubbub accepts Vimeo and YouTube videos. Vimeo's basic account has a limit of 500mb per file and 5GB for premium accounts. Youtube has a limit of 2GB.

How many images can I have?

One video, but as many images as you like! You just need to enter the web address of the image in your project description.

Can I use music on my video?

Yes, but only if you have permission to do so from its owner! Alternatively you can use any music from

Can I embed media?

You can add images to the description section of your project, but not videos.


What are Updates?

An update is a bit like a status update on Facebook or a tweet on Twitter. It lets your supporters know about developments in your project and how you're getting on. Updates breathe life into your project and are essential to the crowdfunding process. For advice on how to use them, visit the Updates section of Hubbub Academy.

What media can I use in Updates?

You can add images, but not videos.

Will Supporters know if I've posted an Update?

Yes. We will notify them automatically. For advice on how to use them, visit the Updates section of Hubbub Academy.


What is my responsibility for answering questions from Supporters?

Potential supporters will ask you questions about your project. They may want more information on your rewards or to ask for additional details about how you will carry out your project, or even for more information on you! Such queries should be answered promptly. In cases where many supporters ask the same question, you should answer with an update to your project so that anyone viewing it can see this information.

What if I can't complete my project as listed?

If this is the case you must cancel funding immediately. However, please be aware that this could damage your reputation and that of your university, department or society/club, so please do not do it lightly.

You can cancel a project by informing us using our contact form. We will notify your supporters.

What if I can't deliver a reward?

Get in touch with the relevant supporter(s) immediately. Creators who are honest and open will find donors to be far more forgiving. You may be asked to provide a different reward. In very rare instances, a supporter may request a refund. When you submit your project, you will be asked to agree to a refund policy, which we will also display to the donor when they make a pledge.


Can I be a Supporter?

Yes. Anybody can be a supporter! You will need a debit or credit card. You will be asked for your details when you pledge to a project.

How do I make a pledge?

Simply find a project you like and hit the 'Support This Project' button at the right-hand side of the page and follow the on-screen instructions.

When will I be charged?

Unless stated otherwise in the project's donation procedure, your card will be charged after the project fundraising deadline, but only if the project you pledge towards achieves its minimum target needed by this date.

If the project is unsuccessful, no money changes hands, so your card/account is not charged.

What happens if a project does not achieve its minimum needed?

Nothing! No money changes hands. This is all-or-nothing funding.

Can I pledge anonymously?

Yes. When you make a pledge you will be given the option of displaying:

  • your name and the value of you pledge;
  • just your name; or
  • remaining completely anonymous.

Please note that you will not be anonymous to the Creator - only to the public.

Is the value of my pledge made public?

Not automatically. We leave it entirely up to you to decide whether your name and contribution level should be displayed as described above.

What info about me do you give to the Creator?

Creators see your username, the size of your donation and the reward you've selected. If their project is successful, we'll also give the Creator your email address so that they can contact you regarding your rewards.

Will you notify me if a project I'm supporting is successful?

Yes. You will receive an email regardless of whether the project is successful or not.

Can I change my pledge?

You will not be allowed to amend an existing donation but you can add another one.

How do I change my credit card details before funding ends?

If you paid directly by card, please get in touch with us at

Can I cancel my pledge?

When you make a pledge you make a commitment to that Creator. We, and the Creator, would really appreciate it if you don't cancel your pledge.

What happens if my credit card is declined?

Don’t worry, if this happens you will be sent a re-pledge link so you can make sure you have the necessary funds available and re-donate.


Can I change my reward selection?

Sorry, no. Creators need to be able to manage the quantity of their rewards so changes could cause problems for them. You can make another pledge if there is a reward you particularly want.

Can I get a reward if I live in a different country?

Yes. But supporters are encouraged to select a higher donation level to counter the postage and packaging cost that might be incurred by the Creators in the process of sending out rewards. Creators will aim to deliver all rewards via email.

When will my reward be delivered?

If a project is successful, your reward will be delivered at the approximate delivery date stated on the Creator's project page. If you would like more information, you can contact the Creator directly through their profile or project page.

What do I do if the rewards haven't yet been delivered?

The delivery of rewards is a tough part of the process for Creators, especially where there are large numbers of rewards to send out or they have problems with the organisations producing their rewards. Hopefully, they will communicate any problems to you and we ask for your understanding here. However, if you wish to enquire further, you can contact the Creator directly through their profile or project page.


Can I trust Creators?

In terms of a Creator's ability to deliver, it's up to them to make the case that they can successfully bring their project to life. A creator will find it very difficult to raise funds for a project without enlisting the support of individuals in their network, as well as related organisations, and their institution.

In many cases, you will know the project creator, or you heard about the project from a trusted source. Obviously, in these cases, you will have fewer problems of trust. The advantage of our focus on current students and staff is that it's very difficult for them to avoid detection and institutional redress in the event of inappropriate conduct.

Creators are encouraged to share links to their personal websites, Facebook groups and Twitter feeds as well as any pages that show work related to the project, or past projects. Still not sure? Ask the Creator a question via their profile or project page. At the end of the day, we leave it to your judgement. If you spot anything you think looks suspicious, there is a button on every project page where you can report suspicious projects.

How can I get more info about a project?

Most people will be happy with the information provided in the proposal and video. Short of visiting the Creator's website, you can ask them directly! You can contact the Creator directly through their profile or project page. If you have already supported a project and you would like to make your question public, you can post a comment on the project. The Creator will be notified by email when you do.

Will projects be completed as described?

In terms of a Creator's ability to deliver, it's up to them to make the case that they can successfully bring their project to life. Part of the Creator's job is earning the trust of potential, especially those who don't personally know them.